De internetstrategie blog

Webwereld | 'Betaalmethode Ideal is goed voor groei e-commerce'

2006-09-28T10:10:00.000+02:00

Webwereld | 'Betaalmethode Ideal is goed voor groei e-commerce': "Uit cijfers van Blauw Research en de brancheorganisatie Thuiswinkel.org blijkt dat Nederlandse consumenten in het eerste halfjaar van 2006 voor 1,33 miljard euro op internet hebben uitgegeven. Dat is 25 procent meer dan in de eerste helft van 2005. "

Webwereld | 'Betaalmethode Ideal is goed voor groei e-commerce'

2006-09-28T10:05:00.000+02:00

Webwereld | 'Betaalmethode Ideal is goed voor groei e-commerce'

Uit cijfers van Blauw Research en de brancheorganisatie Thuiswinkel.org blijkt dat Nederlandse consumenten in het eerste halfjaar van 2006 voor 1,33 miljard euro op internet hebben uitgegeven. Dat is 25 procent meer dan in de eerste helft van 2005.

Mobiele campagne voor H&M's Madonna collectie

2006-08-23T12:59:00.000+02:00

Mobiele campagne voor H&M's Madonna collectie

Weer een goede toepassing van een mobiele website. Je kunt de collectie browsen en zoeken naar de meeste dichtbijzijnde winkel

YouTube Unveils New Advertising Concepts.

2006-08-23T12:02:00.000+02:00

YouTube - Broadcast Yourself.

Good so see that others are working on new advertising concepts. Consumers are increasingly ignoring online display ads. Which, lets face it are really old school, based more on print ads than the possibilities of internet. Internet is interactive, marketeers need to stop pushing their products but interacting with their target groups.

Youtube introduces their new advertising concepts:

YouTube, a consumer media company for people to watch and share original videos through a Web experience, today announced new advertising concepts Â Participatory Video Ads (PVA) and Brand Channels Â the first step toward defining a new advertising model for video entertainment on the Internet. These new strategies complement YouTubeÂs current offerings which include banner ads, promotions and sponsorships. With this, the community and marketer can now participate in the advertising experience in a mutually beneficial way.

Emerce - Homepage: Philips koploper online display advertising

2006-08-23T11:25:00.000+02:00

Emerce - Homepage: Philips koploper online display advertising

Philips heeft besloten om echt te investeren in online media. Tijdens de eerste helft van vorig jaar hadden ze maar 100.000 euro uitgegeven aan online media. Ik ben nu erg benieuwd naar hun ervaringen.

Philips was in de eerste helft van 2006 de grootste online display adverteerder van Nederland. Het bedrijf gaf 3,7 miljoen euro uit aan deze vorm van marketing. Dat blijkt uit gegevens van Nielsen Media over online bestedingen. Vormen van online display advertising zijn banners, buttons, skyscrapers, pop-ups en contentintegratie.

Emerce - Homepage: KLM: één op vier tickets online geboekt

2006-08-16T12:02:00.000+02:00

Emerce - Homepage: KLM: één op vier tickets online geboekt

"Het aantal online boekingen bij KLM is vergeleken met vorig jaar met bijna 30 dertig procent gestegen. Gemiddeld wordt iets minder dan één op de vier van alle tickets online geboekt. Dat meldt een woordvoerder van KLM aan Emerce."

Dit vind ik eigenlijk best wel weinig. Het aantal online boekingen kan alleen maar groeien. KLM zou hun websites kunnen verbeteren om de conversies op de website te verhogen.

Emerce - Homepage: IAB: meeste reclamegeld gaat naar tekstadvertenties

2006-08-15T12:05:00.000+02:00

Emerce - Homepage: IAB: meeste reclamegeld gaat naar tekstadvertenties

De meeste online adverteerders besteden de grootste percentage van hun budget aan Search Marketing bij Google en Yahoo. De totale bestedingen groeien nog steeds met tientallen procenten.

Dit lijk me logisch aangezien Google en Yahoo de meest drukbezochte websites online zijn. Bovendien kan de adverteerder gericht adverteren en per klik betalen. Andere grote websites bieden alleen de mogelijkheid om voor een forse bedrag per duizend impressies te betalen.

Whitepaper marketing

2006-08-09T11:48:00.000+02:00

According to this research whitepapers and not paid search are the best way to reach CEO's of large companies.

CEO's have a limited amount of time and restrict themselves to the most important information.

USATODAY.com - Seeking teens, marketers take risks by emulating MySpace

2006-05-09T10:35:00.000+02:00

USATODAY.com - Seeking teens, marketers take risks by emulating MySpace

The huge growth of MySpace.com has spurred top marketers to try to create their own versions of the teen-oriented social network site that has more than 66 million registered users.

Examples are:
Coca-cola with Mycoke.com
Nike with Joga.com
Kodak with Kodak.com

These sites are successful but marketers need to watch out for setting up yet another community when many already exist. My advice when considering emulating Myspace is to either make sure you community offers something completely new that other communities do not offer or work together with existing communities. One thing is for sure the future of marketing is about the pull and not the push.

Ten deadly sins of web design | 456 Berea Street

2006-05-05T13:44:00.000+02:00

Ten deadly sins of web design | 456 Berea Street

1. Not following basic typographic rules
2. Being too creative with navigation
3. Creating a cluttered navigation system
4. Making sure the site requires certain technology to work
5. Thinking that accessibility is only about blind people
6. Ignoring web standards
7. Not keeping search engines in mind from the start
8. Basing the site structure on your organisation structure
9. Using grey text on grey background
10. Skipping the feasibility study

My Decade of Writing About Search Engines by Danny Sullivan

2006-05-04T11:18:00.000+02:00

My Decade of Writing About Search Engines

Danny Sullivan takes a very honest look at search engine optimization. He has some interesting tips. He basically says to focus on 2 or 3 words and not to spam by repeating words unnecessarily. He also tells us not to get too wound up about being in the top ten and not to forget about other promotional tools such as word-of-mouth, traditional advertising and media, newsgroup postings, Web directories and links

The Case for View-Based Conversions

2006-05-03T10:12:00.000+02:00

The Case for View-Based Conversions

The click thru rate of an advert is still the measure of an effective on line advert for most on line advertisers. Though click through is of course important, focusing only on this metric could result in a dramatic undervaluing of campaign performance.

Pete Lerma argues his case in this article.

Vrouwen zijn sociale en emotionele surfers

2006-05-01T15:04:00.000+02:00

Vrouwen zijn sociale en emotionele surfers: "Op basis van de top 10 (bereik en pageviews) sites voor vrouwen en mannen zijn dan ook geen grote verschillen gevonden tussen beide doelgroepen. Kijken we naar selectiviteit (verhoudingsgetal van een doelgroep ten opzichte van een basisdoelgroep) dan blijkt dat vrouwen veel socialere en emotionelere surfers zijn dan mannen. Mannen hebben een voorkeur voor recht-toe-recht-aan informatiesites terwijl vrouwen een voorkeur hebben voor community-achtige sites als Hyves, veel sites bekijken die verbonden zijn aan een TV-station en bovendien graag een spelletje spelen op Zylom. Tevens blijkt dat er een positief verband bestaat tussen het TV-kijken en surfen bij vrouwen, terwijl dat bij mannen juist een negatief verband is."

The Web and Beyond, 10e SIGCHI conferentie 08 juni 2006 Pathé Tuschinski Theater Amsterdam

2006-05-01T14:43:00.000+02:00

The Web and Beyond, 10e SIGCHI conferentie 08 juni 2006 Pathé Tuschinski Theater Amsterdam: "Jared Spool, User Interface Engineering Jesse James Garret, Adaptive Path Bill Scott, Yahoo! "

Op donderdag 8 juni zal de 10e SIGCHI conferentie “The Web and Beyond” in het Tuschinski Theater in Amsterdam plaatsvinden. Hier zullen de ontwikkelingen die sommigen samenvatten als “Web 2.0” onder de loep worden genomen.

Aandacht is er voor nieuwe dynamische interface-oplossingen, technologische ontwikkelingen, user generated content, social networking én uiteraard de gevolgen voor individu, bedrijf en samenleving. De nadruk ligt op interaction design in de praktijk.

Ecommerce Benchmark Guide 2006

2006-04-19T16:34:00.000+02:00

MarketingSherpa have brought out their Ecommerce Benchmark Guide 2006. Here's a link to the summary whichis already very informative:

http://www.sherpastore.com/samples/Ecom_Benchmark_Exec_Sum.pdf

Highlights include:

-Growing site traffic
-Eyetracking study heatmaps of ecommerce websites
-Store as search tool versus shopping as entertainment
-Retention and loyalty data still under-measured
-What is in the way of more online shopping

MediaPost Publications - Display Impressions Double Year-Over-Year - 04/17/2006

2006-04-18T17:02:00.000+02:00

MediaPost Publications - Display Impressions Double Year-Over-Year - 04/17/2006

MARKETERS INCREASED ONLINE SPENDING LAST month, purchasing 185 billion display ads--almost twice as many as last year's 97.1 billion and 31 percent more than February's 141 billion, according to new Nielsen//NetRatings AdRelevance.

Da Vinci Code Promo Breaks New Marketing Ground for Google

2006-04-18T16:36:00.000+02:00

Da Vinci Code Promo Breaks New Marketing Ground for Google

Google has teamed with Sony Pictures Entertainment's Columbia Pictures to create a puzzle-themed 24-day contest for the studio's upcoming "Da Vinci Code" film. The program, which lets people opt-in to see contest updates on their personalized Google home pages, exemplifies the publisher's efforts to take its relationships with marketers beyond paid search ads.

BBC NEWS | Technology | Search users 'stop at page three'

2006-04-12T13:21:00.000+02:00

Confirmation of what we already knew.

BBC NEWS | Technology | Search users 'stop at page three'

Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.
At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.

Inside Indivirtual: Gebruiksvriendelijkheid in Nederland

2006-03-10T10:50:00.000+01:00

Inside Indivirtual: Gebruiksvriendelijkheid in Nederland

Indivirtual heeft onderzoek gedaan naar de gebruiksvriendelijkheid van 35 nederlandse websites en kwam de volgende top tien fouten tegen:

1. Inconsistente navigatie
2. Slechte leesbaarheid
3. Geen duidelijke homeknop
4. Onaangekondigd op andere websites terecht komen
5. Te lange en irrelevante teksten
6. Pop-ups
7. Onduidelijke naamgevingen
8. Geen of slechte contactinformatie
9. Niet bruikbaar voor alle browsers
10.Slechte zoekfunctie

Alleen de website van Indivirtual blijkt zelf ook niet gebruiksvriendelijk te zijn. Volg de discussie op:
Marketingfacts

TAW. Web Accessibility Test

2006-03-07T13:23:00.000+01:00

TAW. Web Accessibility Test: " W3C "
TAW (Web Accessibility Test) is a tool for the automatic analysis of Web sites, based on the W3C - Web Content Accessibility Guidelines 1.0 (WCAG 1.0)

Evaluating Website Accessibility Part 1, Background and Preparation | 456 Berea Street

2006-03-07T11:28:00.000+01:00

Evaluating Website Accessibility Part 1, Background and Preparation | 456 Berea Street

In more and more countries across the world it is becoming required for government and other public service websites to be based on standards and follow accessibility guidelines. That in turn is making it necessary for the people involved in building and maintaining these sites to be able to build accessible websites and evaluate website accessibility.

Where are you when I need you??? (or... Ending the search for search)

2006-03-03T12:00:00.000+01:00

Kath Straub, Ph.D., CUA, Chief Scientist of HFI, looks at users' expectations of where items should be placed on your Web page.

Past Issues - UI Design Newsletter

Marketingfacts 2.0: the Organic Search - Marketingfacts

2006-02-17T11:25:00.000+01:00

Marketingfacts 2.0: the Organic Search - Marketingfacts

Traffic4u legt in deze post uit hoe ze Marketingfacts 2.0 geoptimaliseerd hebben voor zoekmachines.

The Googleplex Blog: Google Advertising Tools

2006-02-15T17:05:00.000+01:00

The Googleplex Blog: Google Advertising Tools

Lees op deze website meer over het nieuwe boek van Harold Davis over het gebruik van Google Adsense en Adwords om geld te verdienen met uw website.

NationMaster.com - Categories

2006-02-07T14:51:00.000+01:00

Compare statistics from all the countries of the world to your heart's desire at:

NationMaster.com - Categories

Pitchtalk

2006-02-07T14:45:00.000+01:00

A Dutch marketing site that offers a monthly marketing talk show.

Pitchtalk

One of very few Dutch business sites that uses video to communicate marketing news and issues.

RSS and E-Commerce: A Natural Fit

2006-02-02T16:25:00.000+01:00

Dit artikel geeft een mooi overzicht van internetstrategieën met RSS:

RSS and E-Commerce: A Natural Fit

'Advertise on this site' Links Advertisers to AdSense - MarketingVOX

2005-11-22T11:26:00.000+01:00

'Advertise on this site' Links Advertisers to AdSense - MarketingVOX

Google has launched its "Onsite Advertiser Sign-Up," which adds an "Advertise on this site" link to the ads that AdSense publishers display on their sites, encouraging advertisers to deploy campaigns on those sites, writes ClickZ. The feature was first tested in September. The new feature comes as Yahoo Publisher Network begins to compete in earnest with AdSense.

Mozilla Planning Firefox Promotions - MarketingVOX

2005-11-22T11:16:00.000+01:00

Mozilla Planning Firefox Promotions - MarketingVOX

Mozilla, due to release Firefox 1.5 next week and Firefox 2 next summer, is preparing to use an "open source marketing" drive online to promote the next generation of its web browser, writes Times Online (U.K.). Through a series of 30-second viral videos made by volunteers who enter a film contest, Mozilla is hoping to repeat the success of last year's campaign promoting the launch of Firefox 1.0. Mozilla will also unveil commercial partnerships with about.com and eBay and Skype, according to the report. Firefox 1.5 will probably be released on November 29.

Reclamedag 2005 - Interactieve Marketing - Marug

2005-11-22T11:07:00.000+01:00

Reclamedag 2005 - Interactieve Marketing - Marug

Dit jaar wordt voor de 10e keer de MARUG Reclamedag georganiseerd. In het stadsparkpaviljoen zullen op 7 december verschillende aspecten uit de reclamewereld belicht worden.

Het thema van dit jaar is Interactive Marketing.

Pew Internet & American Life Project Report: Search engine use

2005-11-22T10:06:00.000+01:00

Search engine use shoots up in the past year and edges towards email as the primary internet application.

PEW/INTERNET

Blog Advertising - ClickZ

2005-11-15T16:45:00.000+01:00

Article: Blog Advertising - Pete Lerma

Insightful article about the influence of bloggers and how best to advertise on blogs. You are dealing with some critical people so you can not just place generic ads for example. Here are some tips from Copeland:

-Influentials are skeptical, cynical, and are the biggest pain in the ass around," he told me. "People trust them because they're doing their due diligence. So don't create ads with babies doing jumping jacks and expect them to respond. Create advertising that's honest and connects with the audience.

-Don't speak to a generic audience. If you're a travel brand, don't deliver a generic destination message. If you're on a site with a gay audience, feature a gay-friendly destination.

-Be entertaining. Be edgy. Let the audience know that you're a part of the community and that you 'get' the community.

-Inform the audience. "Don't talk at them or sell to them." Deliver value in your messages. For example, "Here are 10 links to improve your... or get more value out of...."

Majority of Dutch banks unclear as to how their new online payment system works and how much it costs

2005-11-14T11:50:00.000+01:00

The Dutch are very wary of using their creditcards online which has prevented many people from making online purchases. Now the top four Dutch banks have teamed together to develop iDEAL a new online payment system which uses these bank's existing online banking systems. With the click of a button the user goes directly to the online banking system of their bank. See the online demo for more information.

Businesses need to apply via the participating banks. It is interesting to see how the banks inform their clients. Three out of the four banks gave very little or unclear information. The Rabobank is the only bank that gives clear information in a user-friendly way and answered all the necessary questions. The Postbank does not even inform the client of the various payment possibilities and the costs. It simply states that you have to have a business account with them to use iDEAL on your website. The ABN-AMRO does give an overview of the costs of the various payment possibilities but does not actually inform the visitor as to what they are. The ING bank does describe the various possibilities but gives only a very short summary of the costs with no mention of the start up costs that the ABN AMRO and Rabobank refer to. Does this mean there are none? Confusing... Based on this information I would opt for the Raboank they seem to know more about what the are doing online. See for yourself:

ABN AMRO
Particulier
Zakelijk

Rabobank
Particulier
Zakelijk

Postbank
Particulier
Zakelijk

ING
http://www.ing-ideal.nl/

Tijdsbesteding VS: internet groter dan TV

2005-11-11T14:23:00.000+01:00

internetten inclusief websurfen en e-mailen 18%,
televisiekijken 17%,
naar muziek luisteren via iPod, cd-speler of radio 11%,
dvd`s of video`s bekijken 10%,
naar de bioscoop gaan 4%,
mobiel bellen 9%,
sms`en of spelletjes op het mobieltje spelen 3%,
spelletjes op een spelcomputer spelen 3%,
spelletjes op een mobiele spelcomputer spelen 1%,
spelletjes op de pc spelen 5%
en boeken, tijdschriften of kranten lezen 9%.

Mediaonderzoek.nl: "Tijdsbesteding VS: internet groter dan TV"

Google Tests Program for Text Ads in Print Pubs - MarketingVOX

2005-11-11T14:10:00.000+01:00

According to rumors this week, Google will be placing ads in a Chicago newspaper in a new pilot project - Google Publication Ads - that allows advertisers to buy print ads via Google, writes AdJab, citing a SearchEngineWatch post by Danny Sullivan, who writes that Google has confirmed a potential test of print ads in Chicago newspapers.

MarketingVox

24/7 Real Media's Interactive Marketing Experts Reveal Their Online Advertising Predictions For 2006

2005-11-10T13:13:00.000+01:00

An overview of 24/7's advertising predictions:

1. Consumer-generated media will become increasingly attractive to advertisers

2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities

3. Advertisers, cable providers and interactive marketing experts will collaborate to address "The TiVo Effect"

4. Brand advertisers will drive the next wave of growth for the paid search market

5. Best practices in localized mobile marketing will be perfected overseas in 2006

6. Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys

7. Technology and better data access will transform online advertising success to a formulaic equation

8. Japan will be the next frontier for paid search and interactive marketing

9. Mobile carriers will adopt new ad models to boost revenue beyond usage

10. Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel

Creating Passionate Users: How to spend your marketing and ad budget

2005-11-07T14:49:00.000+01:00

Here is a great article about how to spend your marketing budget with some interesting insights.

How to spend your marketing and ad budget

R.I.P. WYSIWYG - Results-Oriented UI Coming

2005-10-12T10:57:00.000+02:00

Microsoft is going to be using a results orientated interface for their next Office suite. This is likely to have huge repercussions for other user interfaces as users often demand other interfaces to resemble those of Microsoft Office. This is because it is what they are used to everyday at work.

The new Microsoft Office is free of toolbars. The user can choose from a gallery of possible end-states for their target/selection, for example an org chart or entire document.

The present version of office contains 1500 commands, most of which everyday users are unaware of.

Read more on the Jacob Nielsen website.

BBC NEWS | Technology | Blooker rewards books from blogs

2005-10-11T14:09:00.000+02:00

Books based on blogs are to receive their own award the Blooker.

Prominent blogs to books include the notorious Belle de Jour which is the diary of a prostitute; Salam Pax which brings together eye-witness accounts of the Iraqi war and actor Wil Wheaton's Just a Geek memoir.

Blogs like these can be fleshed out to become a book.

This reminds me of The Diary of Bridget Jones, this would have been a perfect blog.

This award is a great way to give more exposure to blogs.

Top Ten Web Design Mistakes of 2005 (Jakob Nielsen's Alertbox)

2005-10-06T13:55:00.000+02:00

Jakob Nielsen has published the top 10 web design mistakes of 2005. Nothing groundbreaking but it is good to be reminded:

1. Legibility Problems
2. Non-standard links
3. Flash
4. Content that's not written for the web
5. Bad Search
6. Browser incompatiblity
7. Cumbersome forms
8. No contact information or other company info
9. Frozen layouts with fixed page widths
10. Inadequate photo enlargement

Advanced Open Source Search Engine Launched | Threadwatch.org

2005-09-29T11:41:00.000+02:00

Advanced Open Source Search Engine Launched | Threadwatch.org

Something to keep an eye on:

Sentensa, has used 20 years experience in search technology to create the next generation search motor. Users have the ability to use totally new ways of searching amongst very large text databases. The name Sentensa was chosen in order to describe how that it takes into account search text’s underlying significance to find the most relevant search results. Searches become much faster and effective, which make Sentensa applicable in many different markets, from the pharmaceutical industry to media and general document handling. Users can, with help from Sentensa, create advanced applications for searching in all kinds of text, which can be used by many users at the same time

Two Dutch newspaper sites to be newslogs

2005-09-29T10:23:00.000+02:00

The Dutch newspapers Dagblad van het Noorden and Leeuwarder Courant are to stop publishing shortened articles from the newspaper from Saturday onwards. Journalists are to write short blog posts about news items which readers can react to. They shall write these posts first before writing the newspaper article.

The newspapers wants to appeal to younger readers who prefer to read short texts with pictures and links. The newspapers will also learn more about their readers by interacting with them. The posts will act as a teaser for the newspaper articles.

These newspapers are really using internet as a separate medium instead of a online copy of the newspaper. Something many newspapers can learn from.

Online brand threats

2005-09-28T14:47:00.000+02:00

It would seem that top brands need to raise their awareness to online threats.

I came across this posting Companies Unaware of bloc Threat to Brands Threadwatch.org. According to research (it is unclear which). Two thirds of companies are unaware of blog threats to their brand.

A white paper by Market Sentinel en Weboptimiser also shows how many of the top 10 results in Google for well known brands contain websites with negative commentary.

People have more ways to let their opinions about a brand be known to all. Companies need to know what is being said about their brands so they can react to it if necessary. Yet another reason for companies to take internet seriously in their external communications.

The Effects of Line Length on Reading Online News

2005-09-27T15:59:00.000+02:00

According to this research by A. Dawn Shaikh the length of a line can be up to 95 characters.

Summary: This study examined the effects of line length on reading speed, comprehension, and user satisfaction of online news articles. Twenty college-age students read news articles displayed in 35, 55, 75, or 95 characters per line (cpl) from a computer monitor. Results showed that passages formatted with 95 cpl resulted in faster reading speed. No effects of line length were found for comprehension or satisfaction, however, users indicated a strong preference for either the short or long line lengths.

Handbook for bloggers and cyber-dissidents

2005-09-26T11:27:00.000+02:00

Reporters without borders offers a handbook for those wanting to start their own blog. It even contains tips about how to get around censorship. It is an interesting example of where bogs can lead us.

Contents:

Bloggers, the new heralds of free expression

What’s a blog ?

The language of blogging

Choosing the best tool

How to set up and run a blog

What ethics should bloggers have ?

Getting your blog picked up by search-engines

What really makes a blog shine ?
Personal accounts:

- Germany

- Bahrain

- USA

- Hong Kong

- Iran

- Nepal

How to blog anonymously

Technical ways to get round censorship

Ensuring your e-mail is truly private

Internet-censor world championship

Guide to Writing Better Comments on Blogs

2005-09-23T14:34:00.000+02:00

Wise words as seen on Lifehacker, Micropersusion and the B.L. Ochman's newsletter guidelines for reacting to blogs.

* Stay on topic

* Contribute new information to the discussion

* Don't comment just for the sake of commenting

* Know when to comment and when to e-mail

* Remember that nobody likes a know-it-all

* Make the tone of your message clear

* Own your comment

* Be succinct

* Cite your sources with links or inline quoting

* Be courteous

* Don’t post when you’re angry, upset, drunk or emotional

* Do not feed or tease the trolls

B.L. Ochman adds

* Provide your full name and an email address that can be verified

* Follow what is being said about you and your company online and respond quickly

* Don't lie, you'll be found out

* Use clear language, skip the $5 words

BBC NEWS | Technology | Singer launches career on eBay

2005-08-17T10:22:00.000+02:00

BBC NEWS | Technology | Singer launches career on eBay

A young singer from India has found an ingenious way to jumpstart his career bij selling shares in himself on eBay.

Ajax Mistakes

2005-08-15T11:29:00.000+02:00

AJAX is really hot right now. Just like any new technology it's not perfect. I came across this link via 456 Berea Street. Alex Bosworth gives a good overview of AJAX problems.

Ajax Mistakes

More Than a Quarter of Web Marketers 'Flying Blind'

2005-08-15T10:56:00.000+02:00

Web marketers lack both the confidence and analytics to properly assess results, according to a study from WebTrends.

More Than a Quarter of Web Marketers 'Flying Blind'

Deconstructing Web Applications

2005-08-12T11:44:00.000+02:00

Deconstructing Web Applications

Interesting interview with Hagan Rivers about the usability of web applications. She also gives her opinion on AJAX a new technology that allows web applications to be more responsive.

Frankwatching - De booming blogosfeer

2005-08-10T16:40:00.000+02:00

Interessante artikel die de blogmarkt goed in kaart brengt.

Frankwatching - De booming blogosfeer

Back 4th of august

2005-07-26T12:55:00.000+02:00

I am taking a brief holiday as of today so there will be no posts until I'm back on the 4th of august.

'Open Source' Blog and Radio Converse, Converge - MarketingVOX

2005-07-26T12:45:00.000+02:00

'Open Source' Blog and Radio Converse, Converge - MarketingVOX

Radio was arguably the first open-source media form with its reliance on talk radio and call-in programs, and now a radio program is extending the model of public participation to include the web - specifically, "unfiltered voices and opinions found on blogs," writes the New York Times. Moreover, the new Public Radio International program, "Open Source from PRI," uses its own blog (www.radioopensource.org) to gather program ideas and news sources from its listeners, who converse with the show's five producers online after the day's program goes off the air.

MediaPost Publications - Planners, Buyers Mull Cost Of Google's Cost-Per-Thousand Play - 07/20/2005

2005-07-26T12:43:00.000+02:00

MediaPost Publications - Planners, Buyers Mull Cost Of Google's Cost-Per-Thousand Play - 07/20/2005

MEDIA BUYERS AND PLANNERS ARE of mixed minds about Google's entry into the CPM marketplace, according to a recent study by MediaPost and Deutsche Bank. Google in April announced plans for a network in which advertisers could purchase image ads on a variety of publishers' sites on a cost-per-thousand impression basis. Agency media executives were asked what impact they think the new service will have on the industry, in terms of inventory availability, pricing, and/or their willingness to buy from major established networks and publishers.

Latest trends

2005-07-21T14:08:00.000+02:00

Yahoo! Buzz Index - Buzz Log

Check out the latest search trends at Yahoo! Today there is a posting about the come back of the Smurfs and Transformers on the big screen.

gOFFICE.com - Browser-based Word Processor and Office Suite

2005-07-19T14:41:00.000+02:00

gOFFICE.com - Browser-based Word Processor and Office Suite

This website is a browser-based online word processor and desktop publishing program. You may already use Microsoft Word and Microsoft Publisher. This is an online alternative.

Discovering Blog Influentials

2005-07-19T10:06:00.000+02:00

Came across this posting via Micro Persuasion from The Basement:

Discovering Blog Influentials

As I read Berry and Keller's description of the Influential, I can't help but notice the similarities to bloggers (or at least the ones that I read Â primarily professionally focused and/or motivated who provide editorial insights in addition to links, etc.) In fact, by virtue of blogging, bloggers exhibit several influential characteristics like being connected with many people, being technologically literate, having active minds, trendsetting, and belief in growth and change. There are other characteristics that I also see in the bloggers that I read. For example, Influentials are focused on family. In the last week we've heard stories from Seth Godin, Kathy Sierra (followed up here), Jeff Jarvis and Robert Scoble (mp3 podcast with his son Patrick) that illustrate their family focus.

Matt Galloway gives the following advice:

To stay ahead of the curve:
Find your Blog Influentials.
Listen.
Repeat step 2.

Who are the marketing influentials in the Netherlands:
The authors of Marketingfacts?
Dutch Cowboys?

In general the following blogs have a lot of influence amongst young men:
Retecool.nl
Geenstijl.nl
Fok.nl

What I find interesting to read is that according to research carried out by MIT Weblog Survey, female bloggers outnumber their male counterparts 7 to 4. In the Netherlands it would seem the most popular blogs are male dominated. However the states is often ahead of the Netherlands concerning online trends maybe the women will catch up soon.

Online Maps Point Way to Ad Growth Area - MarketingVOX

2005-07-19T09:58:00.000+02:00

Online Maps Point Way to Ad Growth Area - MarketingVOX

The New York Times reports on developments since both Google and Yahoo published documentation in recent weeks that made it easier for programmers to write code linking data to web-based maps - and to satellite imagery, in the case of Google. This summer, Microsoft's Virtual Earth will join the fray.

Yahoo! Expands Behavioral Targeting

2005-07-18T13:53:00.000+02:00

Yahoo! Expands Behavioral Targeting

Yahoo! recently expanded a program that targets display ads based on visitors' recent search activity. The change widens the time window during which advertisers can drop behaviorally targeted banners after a search term is entered from one hour to two days.

Time to interact

2005-07-15T13:27:00.001+02:00

It is going to be harder and harder for companies to hold onto their brands. People blog what they want about them and share opinions online. We've seen this with Talpa (new Dutch television company) and Dell. Both companies don't really know how to react to these developments. In the case of TALPA a blog published doctored pictures of the Talpa logo made by their readers. TALPA demanded the blog remove the photo's. This angered many people. Which has meant negative publicity for TALPA and more visitors for the blog.
There have also been negative posts about Dell published on various blogs. Dell appears to have a look, don't touch policy when it comes to blogs.

It is time for companies to realise they need to interact with their consumers instead of being distant and offhandish. It is simply annoying to the online community and only works to their detriment.

BBC NEWS | Technology | Co-opting the creative revolution

2005-07-15T13:27:00.000+02:00

We've been reading about this for a while now on various blogs now the BBC has an article about the creative revolution.

BBC NEWS | Technology | Co-opting the creative revolution

Digital technology is providing people with the tools to produce and share content like never before, and it is set to throw the relationship between them and institutions into turmoil, say experts

It is now for companies and governments to see how they can utilise this revolution to benefit them.

Adverteren via Google AdSense fors duurder?

2005-07-15T12:38:00.000+02:00

Ik kwam dit bericht tegen op Hyped.

Adverteren via Google AdSense fors duurder?

Het komt erop neer dat er voor sommige woorden een "minimum bid" is.

Hyped zegt: Nu kunnen sommige keywords tot wel 100 advertenties opleveren, zoals bijvoorbeeld voor het woord "hosting". Met de minimum bids wordt dat aantal fors minder, en gaat Google bovendien veel meer verdienen.

Het heeft toch geen zin om een lage bod te doen op populaire woorden want dan komt je advertentie helemaal onderaan te staan, bijvoorbeeld de vijfde zoekpagina. Daar kijkt toch bijna niemand naar en er komen ook geen kliks. De nieuwe aanpak van Google maakt het wel overzichtelijker. Het is even afwachten of de kosten inderdaad veel hoger worden.

BBC NEWS | UK | England | London | 'Not Afraid' website overwhelmed

2005-07-13T09:52:00.000+02:00

The internet is being used by the world to express their feelings and show the terrorists they have not won.

BBC NEWS | UK | England | London | 'Not Afraid' website overwhelmed

A website set up to give Londoners a voice after last week's bomb attacks has been overwhelmed with messages from around the world.

VH1 Launches Online Network; BBC Three, C4 to Air via Websites - MarketingVOX

2005-07-12T11:47:00.000+02:00

VH1 Launches Online Network; BBC Three, C4 to Air via Websites - MarketingVOX

VH1's multi-platform strategy continues with VSPOT, a new online broadband entertainment network, reports Brandweek (via MediaBuyerPlanner). The site will launch with a premier of The Surreal Life 5, three days before the show kicks off on television.

Emerce - Media/Marketing: Cookies vaker geweigerd

2005-07-12T10:50:00.000+02:00

Emerce - Media/Marketing: Cookies vaker geweigerd

Internet gebruikers weigeren steeds vaker cookies; bestanden die voor herkenning en marketingdoeleinden op de harde schijf worden achtergelaten. Dat blijkt uit een studie van WebTrends. Het aantal weigeringen is de laatste zestien maanden verviervoudigd, van 2,84 procent in januari 2005 tot 12,4 procent in april 2005.

.......Grootste nadeel is dat het hierdoor steeds lastiger wordt om betrouwbare gegevens te vergaren over het aantal unieke bezoekers aan een site en over het bezoekersgedrag.

ValueClick Unveils Media Planning Tools

2005-07-12T10:34:00.000+02:00

ValueClick Unveils Media Planning Tools

ValueClick's Mediaplex division today added online media planning and buying capabilities to its MOJO ad serving platform.

MOJO MediaDirector is a Web-based planning tool that aims to streamline the media buying workflow for advertisers, agencies and publishers using its MOJO Adserver platform. MediaDirector automates actions in various parts of the media buying process, including request-for-proposals (RFPs), proposals, negotiations and media buys.

Citizen journalism in the London bombings

2005-07-11T17:02:00.000+02:00

Citizen journalism in the London bombings

The role of citizen journalism has been clear in the horrific London bombings. Media ask citizens to send in photos and videos from recent events, the latest example from CNN, asking for footage of hurricane Dennis (via Tim Porter). Here are some articles about the role of citizen journalism in the London incidents.

Internet Banner Ads Look to Get More Interesting (and Thus Less Easy to Ignore) - New York Times

2005-07-11T16:45:00.000+02:00

Internet Banner Ads Look to Get More Interesting (and Thus Less Easy to Ignore) - New York Times

Late last month, Chitika (pronounced CHIH-tih-ka), an advertising company based in Marlborough, Mass., began testing eMiniMalls, a technology that scans a Web page, chooses a product the reader might be interested in, then displays banner ads that are miniature shopping comparison pages, with prices, product reviews and links to merchants.

Emerce - Media/Marketing: Laatboeken op internet steeds populairder

2005-07-11T10:44:00.000+02:00

Emerce - Media/Marketing: Laatboeken op internet steeds populairder

De trend tot laatboeken via internet heeft in het tweede kwartaal van 2005 een enorme vlucht genomen. Dat blijkt uit onderzoek van online ticketbroker Vliegticketszoeken.nl.

......Ongeveer een kwart van de online advertentie omzet - inclusief email en zoekmachine marketing – heeft op dit moment al betrekking op het boeken van reizen of vakanties.

International Online Campaigns Grow

2005-07-08T11:39:00.000+02:00

International Online Campaigns Grow
As more U.S.-based advertisers expand internationally, interactive agencies are finding themselves facing new challenges.

Music is the bogeyman in podcasts.

2005-07-08T11:16:00.000+02:00

The music industry hasn’t yet figured out how to license songs used in podcasts. That means smart podcasters will avoid commercial music -- even tiny clips like NPR uses between segments -- to stay off the RIAA’s prosecutorial radar. GarageBand.com has a nice workaround, though, as it owns the publication rights for the songs its independent musicians host on the site. That means Bo Bice’s pre-American Idol songs can be incorporated into podcasts hosted on GarageBand.com. Apple should do a deal with Garageband.com

Souce:Charlene Li's Blog

Yahoo! HotJobs - Thousands of jobs. Find the right one.

2005-07-07T16:56:00.000+02:00

Yahoo! HotJobs - Thousands of jobs. Find the right one.

Yahoo have now come up with a jobs search engine. Company web sites, local job listings, specialized job boards, and so on are all being crawled. Yahoo wants this to be een one stop shop for job-hunting. How long before Google comes up with same thing?

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR

2005-07-06T13:55:00.000+02:00

NEW RESEARCH: Search Marketing Agencies Still a Cottage Industry: Stats from MarketingSherpa

nu.nl/internet | Minder 'surfers' door hittegolf

2005-06-30T12:45:00.000+02:00

nu.nl/internet | Minder 'surfers' door hittegolf

Bij mooi weer wordt er veel minder gesurft en is de daling zelfs sterker dan met kerst; de zomerperiode van juli tot half augustus zorgt normaliter voor een dip van gemiddeld 20 procent, terwijl de hoeveelheid internetverkeer tijdens de kerstdagen 'maar' 15 procent daalt. Dit blijkt uit de gegevens van de AMS-IX , de grootste internetknooppunt van Nederland.

Top 7 Tips to Write an Effective Business Blog

2005-06-17T15:48:00.000+02:00

Download Top 7 Tips to Write an Effective Business Blog for free

Emerce - Media/Marketing: Mats-spel 150 duizend keer gespeeld

2005-06-15T17:14:00.000+02:00

Het online spel dat onderdeel is van de 'Matsweken'-campagne van C1000 (Schuitema) is in trek. In vier weken tijd werd de online variant op Memory 150 duizend maal gespeeld. De weekaanbiedingen onthouden, is de opdracht.

Emerce - Media/Marketing: Mats-spel 150 duizend keer gespeeld

Emerce - Media/Marketing: Newsweek in zee met Technorati

2005-06-10T17:31:00.000+02:00

Emerce - Media/Marketing: Newsweek in zee met Technorati

Newsweek is een samenwerking gestart met blog- en rss-zoekmachine Technorati. Vanaf volgende week komt er op de site naast ieder artikel een link naar weblogs via Technorati. Dit maakte Gregory Osberg, executive vice president en wordwide publisher van Newsweek, vanochtend bekend op het Nationaal Uitgeverscongres in Amsterdam.

Study: Search Engines Still Fail to Disclose Ads

2005-06-10T17:27:00.000+02:00

Study: Search Engines Still Fail to Disclose Ads

Search engines continue to inadequately inform consumers about the influence that advertising dollars have on placement and rankings of search results, according to a report released today by Consumer Reports WebWatch.

nu.nl/internet | Online vacatures in Nederland en Europa toegenomen

2005-06-09T16:30:00.000+02:00

Het aantal online vacatures is in Nederland in de afgelopen zes maanden toegenomen. Dit blijkt uit cijfers van de Monster Employment Index, een initiatief van Monster Worldwide, de moederorganisatie van Monsterboard.nl. De Index is een maandelijkse barometer die de aanwezigheid van kwalitatieve arbeidskansen in vijf Europese landen uitvoerig analyseert.
Vanaf woensdag zullen de resultaten van de Monster Employment Index iedere tweede dinsdag van de maand bekend worden gemaakt.

nu.nl/internet Online vacatures in Nederland en Europa toegenomen

Tobaccowala: Digital Media Costs Rising High

2005-06-07T09:32:00.000+02:00

The following news can be found at Clickz:

Fragmentation and consumer control will drive the cost of digital media upwards by 20 to 30 percent annually over the next several years, predicts Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next.

"At some stage it becomes more expensive to buy Google than to buy network television," said Tobaccowala, citing the pay-per-click auction environment and the costs of re-aggregating audiences once reached via a single network TV buy.

Consumers are no longer easy to influence and television commercials reach a lot of consumers who are simply not interested. There is a lot of waste while online advertising makes it easier to reach a specific audience. Of course as advertisers realize the true value of online advertising the prices will go up. However the beauty of internet is that new and popular sites are popping up all the time and prices vary hugely. There is always a bargain to be found.

Online marketingacties gewild bij senioren

2005-06-07T09:25:00.000+02:00

Senioren zijn eerder geneigd mee te doen met online acties dan jongeren, surfen eerder naar een website die in een commercial wordt genoemd en staan ook meer open voor e-mailmarketing. Tot deze conclusies komen Clockwork en de Rijksuniversiteit Groningen in een gezamenlijk onderzoek.

Bron: Emerce

MSN Launches Music Marketing Blitz

2005-06-03T11:49:00.000+02:00

MSN has launched a multi-channel marketing campaign for its downloadable music service. They are to advertise on relevant music sites such as Billboard.com, Ticketmaster, CitySearch, AllMusic.com, LiveDaily, MP3.com, Vibe.com, and SonyMusic. In addition to these sites the campaign will include broader sites such as Friendster and My Spaces. Offline MSN is planning to put up posters in the largest American cities.

"Creative and media planning were done through McCann San Francisco. One Flash-based ad running on MSN's Entertainment section reads, "Buy one song, get five free. Buy a love song, get a tearjerker, get a headbanger. Meet more music." Other ads continue the "Meet MSN Music" theme, inviting viewers to "meet an old favorite," "meet something catchy," or "meet alternatives to alternative." Others invite viewers to meet popular performers at MSN Music, including Gwen Stefani, Stevie Wonder, or a selection of new artists, concluding with "Old music. New music. All music at msn.music.com." The promotion runs through July 10."
Source: Clickz

MSN has a huge job ahead of them as they try to knock iTunes from the top position as market leader.

Monster Supports Site Launch with Integrated Campaign

2005-06-03T10:50:00.000+02:00

Monsterboard has started a new online campaign reports Clickz:

Monster Worldwide has brought out a new cross-channel ad campaign that uses the tagline, "New Monster. New You." to support its recently revamped flagship site. Separately, the company sold its TMP Yellow Pages division to Audax Group.

Monster kicks off the campaign, which takes a theme of self-reinvention, with a "new career package" promo that will give away a BMW 3 Series car, a wardrobe and a Dell laptop. Online ads will drive surfers to sign up for the promotion at newmonster.monster.com.

A sweep stakes is not an appropriate way to attract candidates. A lot of people will be signing up just to win prizes which will affect the quality of resumes. Serious candidates will sign up if the online services offered appeal to them.

Good quality resumes are what employers are looking for. They don't want to have to sieve through thousands of irrelevant resumes. Job sites that help the client to select suitable candidates is what employers need. IT can never completely replace the skills of a trained recruiter.

Extra search queries due to online ads

2005-06-02T11:37:00.000+02:00

According to research brought out by Yahoo! Users exposed to online ads such as banners also carried out more relevant search queries. There was an increase of 61% in the test group exposed to banners.

Source: Netimperative

BBC news on your website

2005-06-01T11:37:00.000+02:00

The BBC has relaxed the rules around the use of their RSS feed. It is now possible to offer news from the BBC on your website. There are safeguards so that websites with illegal content for example are not allowed to use the feed.

This is a step in the direction of open source marketing. Allowing people share in the BBC brand.

Bron: BBC

WebAds Expanding Fast

2005-05-31T16:42:00.000+02:00

WebAds is working hard to improve and expand their services. Their advertisement network has recently increased by 27% so as already mentioned in this blog. According to Hyped, WebAds is also working quietly on pay per performance network called AdRemedy. The rates are rumoured to be a lot lower than their existing network. WebAds has approached various Web sites and Jaggle.nl is said to be one of the first to join the network. I am curious to see how it will weigh up against other pay per click networks such as Tradedoubler, Netdirect, Testnet and ResultOnline

Google Watch Out!

2005-05-30T17:14:00.000+02:00

New search engine technologies are making searching online even easier. Ask.com, which uses the Teoma technology, now allows you to narrow or expand your search. If you search for Corn you can narrow your search to for example Growing Corn, Corn Plant, Corn Production and History of Corn. You can expand your search to Wheat, Rice and Beans.

Yahoo! is working on a new search method that allows you to filter results according to your needs. Check out the beta version of Mindset. You can decide to what degree you are looking to shop or to research by using the slider. I wonder whether a slider is really necessary. In my case I would either shop or research. I do not want a mixture of these results.

Advertentienetwerk WebAds zit in de lift

2005-05-25T16:57:00.000+02:00

Website-exploitant WebAds heeft haar advertentienetwerk de laatste maand explosief zien toenemen en groeide in die periode met zevenentwintig procent.
De channels zakelijk & financieel, jongeren en film zijn de grootste groeiers. Onder meer Euronext, MTV, NTG, Kluwer, en WP Sport Media kozen WebAds voor de exploitatie van enkele van hun websites.
Opmerkelijk is ook dat een groot aantal commerciële omroepen – waaronder Veronica, SBS6 en Net 5 – het bedrijf in de arm hebben genomen. De sites van Veronica Digitaal vertegenwoordigen een breed segment op het gebied van lifestyle, entertainment en automotive.

Bron:Dutch Cowboys

Internetgebruik door de jaren heen

2005-05-25T13:13:00.000+02:00

Trendbox voert sinds 1995 onderzoeken uit over het internetgebruik onder de Nederlandse bevolking. In totaal doen er 1000 mensen van 16 jaar en ouder mee. De belangrijkste uitkomsten van dit jaar zijn:

79% heeft ooit wel eens gebruik gemaakt van het internet.
70% is de afgelopen week nog online geweest.
Boodschappen doen en bankieren via het web worden steeds populairder.

Weblog over Europese grondwet

2005-05-19T14:05:00.000+02:00

Stephan Okhuijsen heeft de Europese grondwet helemaal gelezen en geeft over elke paragraaf zijn mening in de weblog sargasso.nl. Niet alleen in het Nederlands, maar ook in het Engels.

Bron: WebWereld

Media Markt gebruikt sms voor hogere omzet

2005-05-17T10:41:00.000+02:00

Een interessante sms-actie is die van Media Markt. In het winkelcentrum Alexandrium in Rotterdam willen zij het winkelbezoek stimuleren door voorbijgangers via grote posters op de winkelramen te wijzen op de mogelijkheid een waardebon te winnen. Men moet dan een sms-bericht sturen naar een speciaal nummer en vervolgens kunnen klanten achterin de winkel bekijken of ze een prijs hebben gewonnen.

Vodafone ontdekt advergaming

2005-05-13T10:06:00.000+02:00

Vodafone heeft een overeenkomst gesloten met gamesontwikkelaar THQ om Vodafone Live! te promoten binnen Juiced, een game die onder meer op de Playstation 2 uitkomt. Vodafone lijkt er vooral op uit te zijn om zijn merk te versterken bij jongeren.

Bron: Emerce

Virale marketingcampagne KLM

2005-05-04T14:12:00.000+02:00

KLM heeft weer eens een goede doorvertelactie bedacht. Wanneer je je e-mailadres opgeeft bij klmgame.com mag je vervolgens een vlucht en een stoel uitkiezen en maak je kans op twee gratis tickets. Vervolgens kun je drie vrienden tippen en als zij spelen, maak jij weer een nieuwe kans en geef je weer drie nieuwe vrienden op. Een mooie manier voor KLM om veel verschillende e-mailadressen te verzamelen!

Bloggers populair bij webuitgevers

2005-04-27T12:36:00.000+02:00

Volgens Planet Internet wedijveren Amerikaanse internetuitgevers met elkaar om de beste webloggers aan zich te binden, want weblogschrijvers zullen meer en meer invloed uitoefenen op de kwaliteit en winstgevendheid van een uitgave.

Nieuwe ontwikkeling: ShopControl

2005-04-25T14:05:00.000+02:00

Emerce maakt melding van een interessante ontwikkeling die naar Nederland blijkt te komen: shopcontrol, ook wel online mystery shopping genoemd. Dit is een methode om klanten de klantvriendelijkheid of beveiliging van bedrijven te laten testen. Zij controleren winkels door bijvoorbeeld te kijken of de inrichting wel volgens de richtlijnen is en gaan een gesprek aan met de verkopers om te zien of ze wel de juiste producten adviseren.

Bloggerbijeenkomst in Parijs

2005-04-23T12:46:00.000+02:00

Op 25 april vindt er een bloggerbijeenkomst plaats in Parijs. Meer info zie http://www.socialtext.net/loicwiki/index.cgi?internet_2_0

Virale marketing campagne Heineken

2005-04-20T10:23:00.000+02:00

Emerce maakt melding van een interessante nieuwe ontwikkeling in de marketing: Heineken heeft een speurtochcampagne met cameratelefoons opgezet. In het verlengde van de televisiecommercial (biertje op Mars) kunnen deelnemers in cafés op zoek naar afbeeldingen van 'alien codes' en deze scannen met hun mobiel. Degene die als eerste alle codes vindt mag naar het Kennedy Space Center in Orlando. Maar daarvoor moet eerst wel software op de telefoon gedownload worden.

Nieuwe site met marketingevenementen

2005-04-18T10:00:00.000+02:00

Op marketingkalender.nl staan alle congressen, seminars, workshops, conferrenties en themasessies m.b.t. marketing die in Nederland plaatsvinden.

Nominaties voor de Usability Award

2005-04-14T10:30:00.000+02:00

Elk jaar wordt de Usability Award uitgereikt. Dit is de prijs voor de meest gebruiksvriendelijke website. Daarvoor zijn tien websites genomineerd. Op 27 april 2005 wordt de winnaar bekend gemaakt.

Bron: www.usabilityaward.nl

Workshops webloggen

2005-04-12T15:18:00.000+02:00

Er is nu een mediabureau dat klanten leert hoe zij weblogs kunnen inzetten als marketingtool. Onderwerpen die daarbij aan bod komen zijn:
- wat wordt er over ons geschreven in de blogospehere en hoe moeten we daarmee omgaan?
- hoe kunnen we op weblogs die er toe doen adverteren en betekent dat voor ons merk?
- hoe zetten we een goed en degelijk ogend weblog in elkaar?

Meer info: Emerce